After his huge Coachella weekend, in which he elected crowds with his headlining set and released his long-awaited Guava Island film with Rihanna, Donald Glover placed a package of hilarious advertisements for his upcoming sneaker with Adidas on Instagram. The shoes, of which a few pairs that he also gave away at Coachella, appear to be soiled and dirt-resistant, making them perhaps the best festival shoes ever.
The videos contain titles like ‘1985’, ‘Avocado’, ‘Dusty’, ‘Polenta’ and ‘Timber’ and find that Glover helps comedian Mo’Nique with household chores in her country house in the forest while she schedules him because he is out of shape , spark plug and well, everything about him in general. In the typical manner of Donald Glover, he stoically accepts the abuse, which makes the situations even more absurdly funny.
In one video, Donald is at the gate, waves off selfie seekers and fails to enter the gate code, because Mo will not tell him her actual year of birth. In another, Donald chops wood as she compares it with a loaf of bread. They do some beekeeping, so Mo’Nique insults Donald’s main form and organizes a party, accusing him of ‘talking to Oscar Isaac’ and teasing him because he eats ‘vegan sushi’. In the last video she spotted his multiple names, adding “Dusty Donald Donald” to the list for his askic ankles and warning him not to scratch his calves “or you’ll start a brush fire.” Although Donald hardly speaks, leaving all lines to his unfriendly guest, the comic chemistry is intoxicating. Give me five seasons and a movie.
An Adidas press release identifies the campaign as “Donald Glover Presents,” re-presenting classic Adidas silhouettes such as the Nizza, the Continental 80, and the Lacombe. Detailed product images and descriptions can be seen below, thanks to Adidas.