Jay-Z speaks on stage at the City of Hope Spirit of Life Gala 2018 at Barker Hangar on October 11, 2018 in Santa Monica, California.
The NFL works with Jay-Z and Roc Nation, according to The New York Times. The partnership agreement is said to find Jay-Z and the Roc in the role of the brand-new “live music entertainment strategist”.
Hov will consult the NFL on entertainment throughout the competition – including the production of the famous Super Bowl halftime show, with a number of artists declining the option in recent years. Roc Nation will also be part of the NFL social justice campaign by contributing to the Inspire Change initiative of the competition.
“The N.F.L. has a great big platform and it has to be all-inclusive, “Jay-Z told NYT. “They were willing to do some things, to make some changes, that we could do some good.”
The mogul from Brooklyn has criticized the NFL in the past, especially Everything Is Love single “Apeshit”, “I said no to the Super Bowl / you need me, I don’t need you.”
Jay has also been an avid supporter of Colin Kaepernick in his fight against the NFL. Hov even went so far as to call Kap an “iconic figure” in the form of a Muhammad Ali in the black community. Jay-Z was wearing a black Kaepernick sweater during his performance on Saturday Night Live 2017.
“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better,” NFL Commissioner Roger Goodell told NYT. “I think that is a core element of our relationship between the two organizations, and with Jay and I personally.”
Roc Nation Sports represents various clients in the competition, including Juju Smith-Schuster, Jaire Alexander, Saquon Barkley, Leonard Fournette and more.
The NFL is officially set to announce details of the collaboration on Wednesday (August 14).