Do you love the look of Millie Bobby Brown? Well, you’re lucky.
The Stranger Things star launches its own beauty and skin care brand Florence by Mills. The 15-year-old actress announced the news on Tuesday via Instagram.
“So here it is, Florence by Mills,” she wrote on the social network. “Literally the love of my life, I can’t begin to explain the love I have for this and how hard but crazy I was to create it. 2 years of creating a beauty and skin care brand jeez … that is a long time to keep a secret, but now I can finally share the news with all of you !! Thanks for all the love and support you give me every day, ohhh and also follow @florencebymills ily. “
How did the two-time Emmy nominee come up with the name for the brand? According to WWD, she was inspired by her great-grandmother.
“[Florence] was a truly unique woman and embraced her individuality and who she was as a person,” she told the publication. “I’ve been told that I look a lot like her. I felt like a brand about individuality and courage, and being honest should be named after someone who was all of those things.”
Mills is also Brown’s nickname.
Her different experiences on sets also played a role in the idea.
“I’ve been in a make-up chair since I was 10, 11 years old and I really got to know all kinds of products,” Brown told WWD. “I have had special effects on my face, blood, all types of foundation … I wanted to come into space because there was a gap in the marker for young people.”
She also said that she “could never find anything that I liked to put on my face and it felt good.”
“I would take off my makeup and boom, another pimple would appear,” she said.
Regarding her products, the Elf character claimed she wanted them to be “vegan, clean and cruelty free” and yet “easy to get and fun to use”. She also said she wanted the brand to be ‘youthful’ while still serving an ‘advanced teenager’. Moreover, she said she wanted it to represent individuality.
“I just know I want you to feel yourself,” she said in a promotional video for the line.
Bu gönderiyi Instagram'da gör
so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
Although the full list of products has yet to be revealed, Brown gave fans a look at her new articles via a photo on the brand’s website. WWD also reported that its skin care and makeup line includes items such as facial mists and gel pads under the eyes.
The products are said to cost between $ 10 and $ 34 and are sold at Ulta Beauty, Boots and online. A percentage of the proceeds will also be donated to the Olivia Hope Foundation – an organization that focuses on helping children and families suffering from childhood cancer and funding research. The foundation was established in honor of Brown’s deceased friend Olivia Hope LoRusso, who died in 2017 of acute myeloid leukemia.
According to the brand website, the line will be launched next week.