While many country artists have won the grand prize on The Voice – $100,000 and a record deal with Universal Music Group – does that necessarily mean that artists have a significant advantage in the talent show? And if so, how? Why does it seem that certain singers – who fall outside the land and rock spectrum in other genres – are less likely to reach the top?
‘The Voice’ season 17 finale spoilers below
Jake Hoot won season 17 of The Voice, exciting country enthusiasts and fans of the artist across the country. Many fans who aren’t so inclined to listen to Blake Shelton, Miranda Lambert and Kenny Chesney on their way home, succeeded at the same time in a sigh of disappointment, coupled with a lack of surprise and a subtle eye role.
This is not to say that Jake Hoot didn’t deserve the award, because he is an incredibly talented singer with an impressive range. But why does it seem that other artists just can’t take a break on The Voice?
When you want answers, look towards the stats
According to Statista.com, rock, pop and country are the most important music genres among listeners in the United States (from May 2018). The most popular genre among Americans was rock music. 56.8% of the respondents said that they listened to music within this genre. In second place: Pop (with 56.1%). Country music comes in third place with 49.9%.
Although these figures might make you wonder why rock and pop artists don’t win The Voice more often, we have to attribute some trends to the respective track records of the coaches. Blake Shelton has won the show several times and he keeps on winning; so he probably attracts more country competitors, which in turn attracts more country listeners.
Adam Levine’s contestant, Javier Colon, won season one, a victory that was more impressive than you might have seen at first, given his R&B, funk and soul sound.
Country, pop and rock artists already have an advantage when considering the listening habits and genre preferences of Americans in general. Winning The Voice as a singer of R&B or Hip Hop is therefore a great achievement.
Hip Hop, R&B, and ‘The Voice’
Unfortunately, while The Voice snagged John Legend for a little R&B influence, unfortunately certain genres have a disadvantage at the start. According to Statista, 38.9% of Americans prefer R&B, which puts the genre in fourth place, while Hip Hop comes out at 37.4%. With more than 10%, these genres fall behind the top three genres.
Although The Voice demographically may not be directly related to the U.S. population in general, it is unlikely that they are dramatically different and that, although only 37.4% prefers Hip Hop, they all look at The Voice and vote. Fewer land and rock lovers need to watch and vote to impress.
Unfortunately (or fortunately, depending on your musical preferences), Rock, Pop and Country are simply more popular in America, and the presence of Blake Shelton and the subsequent success on The Voice undoubtedly helps to eliminate the country’s influence on the show.