Kanye Is Launching A Cosmetic Line

Kanye Is Launching A Cosmetic Line

Kanye West and Kim Kardashian have been married for about six years, but some fans believe that things could go wrong for the couple. It is said that West and Kardashian’s marriage is in trouble because of the coronavirus pandemic (COVID-19), mainly because they had to spend a lot of time at home together.

Recently, it was revealed that Kanye West is pursuing a new business venture in an area that Kardashian is dominating. Could this move cause further tension between the couple?

Kanye Is Launching A Cosmetic Line

Kanye West’s clothing label, Yeezy, has been a big player in the fashion industry, and it looks like the rapper will soon enter the beauty industry as well.

E! News reported that Kanye West recently filed a trademark for Yeezy with the intention of releasing a line of cosmetics and skin care products.

The outlet revealed the list of items under the brand include “cosmetics, facial makeup, concealers, blush, powders, foundation, eye makeup, eye pencils, eyebrow pencils, mascara, false eyelashes, face and body glitter, cosmetic pencils, lipstick, lip gloss, lip pencils” as well as “eye creams, facial cleansers, toners, exfoliants and face scrubs, face creams, face moisturizers and face lotions”.

In 2017, Kanye West also planned to launch a beauty line called Donda Cosmetics, named after his late mother who passed away in 2007. However, Donda Cosmetics did not take matters into its own hands.

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Kim Already Has A Successful Beauty Company

West won’t be the first in his family to release beauty products. Kardashian herself already owns a successful makeup company called KKW Beauty.

KKW Beauty was launched in 2017 and its products quickly became very popular. Many items were sold instantly and the company received many rave reviews from beauty gurus.

Before KKW Beauty, Kardashian also immersed his toes in the makeup industry. However, she and her sister have often licensed their name and image to various companies to help sell the products. According to Forbes, KKW Beauty was the first time she had full ownership of a company.

And it seems to be paying off for the reality TV star. The success of KKW Beauty has allowed Kardashian’s equity to grow from $100 million to $350 million in a few years.

Written by Meghan Mentell

TV writer
Canadian journalist

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