The internet is buzzing, and this time, it’s all about Kylie Jenner’s new fashion line, ‘Khy’. The mogul, known for her beauty empire, has once again stepped into the world of fashion, but it seems not everyone is thrilled about it. In today’s article, we’re diving deep into the storm that’s brewing around Kylie’s latest business venture.
From Love to Loathe
Soon after the Kylie Cosmetics founder announced her new brand on Instagram, social media became a battleground of opinions. While some fans can’t wait to get their hands on ‘Khy’ merchandise, many have expressed strong criticism. The comments range from fans jokingly questioning if this is the brand North West, Kylie’s niece, was trying to “expose” to users outright stating that the world doesn’t need another Kylie Jenner brand.
It’s worth noting that Kylie is no stranger to controversy. With a business portfolio that spans cosmetics, skincare, baby care, and swimwear, she’s had her fair share of both wins and pitfalls. But what makes ‘Khy’ such a hot topic? Is it the fatigue from celebrity-driven brands or something more?
Kylie Jenner’s Fashion and Business Timeline
Kylie Jenner’s entrepreneurial journey is nothing short of impressive. Starting with a clothing line in partnership with her sister Kendall Jenner in 2012, she quickly branched out to establish Kylie Cosmetics, which skyrocketed her to billionaire status, according to Forbes. She didn’t stop there. In 2019, she delved into skincare with Kylie Skin, followed by Kylie Baby in 2021, focusing on skincare and haircare products for the little ones. Let’s not forget her swimwear line, Kylie Swim, also launched in 2021.
In a pivotal business move, Coty Inc acquired a 51% stake in Kylie Cosmetics for $600 million in 2020. For those not in the loop, Coty Inc is a major player in the beauty industry, boasting a history that dates back to 1904. Kylie revealed in her YouTube video that the partnership with Coty was strategic, aimed at expanding her brand globally.
A Calculated Risk or A Step Too Far?
While Kylie Jenner’s business acumen is undeniable, the question remains: Is launching ‘Khy’ a smart move or a step too far? Only time will tell if this latest venture will win over the skeptics or add fuel to the fire of ongoing criticisms.
With the announcement barely a day old, it’s too early to predict the brand’s fate. However, it’s clear that ‘Khy’ has already succeeded in one aspect: getting people to talk. Whether this will translate into sales or backfire as bad PR is a story yet to unfold.