In addition to being famous for their reality show, noteworthy relationships, and dramatic lives, the Kardashians are known for their fashion-centric ways (although some are more style-savvy than others, TBH). This is definitely one of the reasons Khloé Kardashian launched her Good American brand. Popular with shoppers who have eagerly purchased what the inclusive clothing line has to offer, the company’s growth has been described as “explosive” in 2020, according to WWD.
This must mean that Khloé Kardashian knows a thing or two about identifying what consumers want, as well as being successful in the fashion industry. And that’s probably why she was brought in as a judge for the “Shein X 100k Challenge” video series along with designer and “Project Runway” alum Christian Siriano, style director Laurel Pantin, Law Roach, and Jenna Lyons, who was previously a J.Crew executive.
All teaming up with “Shein, the Chinese retailer whose affordable clothes are beloved by Gen-Z and ubiquitous on TikTok,” according to Page Six, the outlet noted that “[e]merging designers will get a chance to win a prize of $100,000, along with a chance to be featured in Shein’s Fall/Winter 2021 virtual fashion showcase.”
The series runs on the Shein app and Khloé Kardashian is judging the top five finalists, according to her Instagram. This certainly sounds like a fantastic opportunity. So why aren’t some of Khloé Kardashian’s fans impressed?
Keeping Up with the Kardashians: Khloé Kardashian Teamed Up With A Controversial Company
When Khloé took to Instagram on August 18 to announce that she would be teaming up with Shein as a judge for their design competition, she noted that she was “excited” about the opportunity.
However, there are some very good reasons why some people were upset about Khloé Kardashian’s involvement with this particular fashion brand (BTW, we’re not shaming you if you shop there because we can’t all afford to spend money like the Kardashians).
Page Six points out that the company “which adds nearly 1,000 new items to its inventory daily, with most costing less than $10 — has been accused of copying the work of smaller designers and artists.” Other stores have reported their “unethical labor practices” and the fact that they are allegedly a “rip-off.” Not to mention that Shein produces “fast fashion,” which is bad for the environment.