Kim Kardashian continues to expand her billion-dollar empire, and her next attempt is something we would never have guessed.
A few weeks after sources revealed that the Keeping Up With the Kardashians star plans to double the success of her KKW Beauty and KKW Fragrance brands by branching out into skincare, insiders have shared that Kim Kardashian is cooking even more for her spawning company.
KUWTK: Kim Kardashian Is Looking To Cash In On Home Good Products
Move over Martha Stewart as Kardashian West prepares to tackle the world of household goods – that is, if her most recent trademark is approved. According to a recent TMZ report, the reality star’s legal team has submitted new documents to use “KKW Home” for business purposes.
The paperwork states that Kim Kardashian would like to put “KKW Home” on a variety of household products, including bath mats and rugs, towels, shower curtains, linen, blankets, perfumed oils, room fragrances, candles, body and loofah sponges, and more.
While the reality star has yet to announce her plans to expand her brand with home furnishings, this is not the first time we’ve heard of her plans to grow her already thriving business.
On August 17, the mother of four children applied for the “KKW Skin” trademark to sell a line of moisturizers, creams, cleansers, toners and a range of other skin care products.
In addition to cashing in on skin care, Kardashian West may also be planning to open a KKW Skin boutique in the future. TMZ reported that a second deposit with the United States Patent and Trademark Office for “retail store services” has been added to its product range.
Kim Kardashian may be a brand connoisseur, but she is not the only one in her family to protect her personal brand in this way. Kim Kardashian’s family members, including her sisters Kylie, Khloé, Kendall, mother Kris Jenner and husband Kanye West, have all applied for the brand in the past.
In fact, the family has sought so many different trademarks that they have more than 700 applications filed with each other.
“They don’t necessarily know what they will market, so they want to protect them proactively,” Trademark Attorney Jana Gouchev told Forbes in 2019. “Whatever you put the Kardashian name on has so much value because of that name, so that’s why they want to protect in every possible category they can think of. Because they don’t want someone else to violate their brand”.
Although there are hundreds of Kardashian-Jenner brands in circulation, we have a feeling that in the future there will be many more applications submitted for the family.